Lancia Ypsilon Versus will be presented at the 2008 Paris International Motor Show, a Lancia Ypsilon Versus show car produced with the Versace Group brand that will also dress the models on the stand with garments chosen to suit the expressive motifs of the space exposure. All this confirms the close link between Lancia and the world of fashion. Together with Design and Cinema, Fashion is a language reference mark, which is confirmed by the choice of Lancia cars as official vehicles for the Milan Fashion Week.
The show car is the forerunner of a special series that will be produced in limited edition (500 cars) and marketed from March 2009. The car confirms Lancia's interest in the fashion world. Despite the apparent differences between the automotive and fashion, the two worlds actually share important qualities such as talent, creativity and innovation. The winning ingredients of world-renowned Italian style, in other words.
The Lancia Ypsilon Versus show car provides the external characteristics of a great visual impact. Starting with the particular color Bronzino Bronze body wearing a silk-screened logo 'Versus' on the roof. The exterior also boasts bronze 16 "alloy wheels. The original bronze chrome is repeated on the grille, handles, door sills and rear bumper and rear handle with the Versus logo.
The same strong personality is evident inside, as evidenced by special upholstery produced with a band in a cloth that recalls the world of fashion - and a central area in brown leather with a heat logo printed 'Versus' in relief, as on the accessories produced by the fashion brand.
The art itself is lavished on the pearl head restraint effect leather, adorned with an embossed logo Versus, on the dashboard and door panels. Every effort has been made even more elegant and exclusive, detailing the instrument panel, the sill plate and gearbox that also have the same finish as the bronze chrome exterior features.
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